The internet turned 25-years-old on October 29th 2014 and to celebrate it’s anniversary the founder of the internet, Sir Tim Berners-Lee, hosted a symposium about the Future of the Web. I attended the event as a SAHM trying to get ideas for my blog. Despite being an outsider in a male-dominated technical crowd, I felt […]Read more "6 Things I Learned at W3C20"
Sophia Amoruso founded a $100 million digital fashion empire before she hit 30 without any loans or a college degree. Her fascinating first book, #Girlboss, aims to explain how the Nasty Gal founder and CEO did it, and how you can become a #girlboss too. Here are four lessons I learned from reading #Girlboss. 1. […]Read more "Four Marketing Lessons from #GirlBoss"
I keep reading silly tweets about how risky content marketing sells as if risk-taking were formulaic and easy. It is not easy taking an actual risk because it means potentially losing everything. No one really wants to hear your truth…whether “you” are a brand or a person. When I think about successful content marketing, whatever […]Read more "Why Authentic Content Doesn’t Really Matter"
“I’m in love with a girl and her name’s Miley.” Hannah Montona. Achy Breaky Heart: Season Two, Episode Nine. (2007) Miley Cyrus was destined to be a star, and so was her hit Disney show which paired risky-sounding dialog with fairly conservative content. Even if she wasn’t Billy Ray Cyrus’ daughter, Miley Cyrus could be […]Read more "Content Marketing via Hannah Montana"
Yesterday, I went to a Content Marketing Conference hosted by Bloomberg. I was so unbelievably excited because Ted Rubin invited me; he’s a Marketing Celebrity. He also makes a great living helping folks market better whereas my income right now is zero; he didn’t have to invite me and he did. I was humbled by his […]Read more "Brand Innovators"
Are bloggers ever not snarky? Yes, but only when they’re self-righteous academics. Today, I read a post bashing Vox and FiveThirtyEight for not being data-driven. Leave it to an over-educated man like Alberto Cairo to teach us common folk, shucks, why write when we can just read numbers? Well, Alberto it’s a pleasure to virtually meet you…but […]Read more "Sorry, Data is not News!"
Everyone and their mother wants to own Refinery29, a top fashion site with a minimalist aesthetic, but what intrigues me more is their controversial content marketing. I take risks in my writing, but these articles make me feel like a prude, and I can’t get enough. Titles like,” Why Vacation Sex Is So Important,” might not […]Read more "Why Refinery29’s Content Marketing works for Millennials"
I cut my marketing teeth working for one of the most influential Real Estate Developers on the planet. Don Tishman revolutionized low-income housing by consciously bringing value through design, amenities and location. Growing up in the Bronx during the Great Depression, he saw some unpleasant things, and worked very hard to help folks grow up […]Read more "Don Tishman on Marketing"