When I started seeing #Ferguson all over Twitter, before the two reporters were even arrested, I felt compelled to speak. Yet, I don’t live in Missouri and I blog on digital media not politics. Initially, I couldn’t see how sharing my opinion would help anyone other than possibly myself. Yet, non-traditional sources are shaping the […]Read more "Learning #Ferguson via Twitter"
“I’m in love with a girl and her name’s Miley.” Hannah Montona. Achy Breaky Heart: Season Two, Episode Nine. (2007) Miley Cyrus was destined to be a star, and so was her hit Disney show which paired risky-sounding dialog with fairly conservative content. Even if she wasn’t Billy Ray Cyrus’ daughter, Miley Cyrus could be […]Read more "Content Marketing via Hannah Montana"
I love creative risks. When eBay billionaire Pierre Omidyar blogged about letting his new journalism empire, First Look Media, take them he got flack from an overzealous blogger at PandoDaily. Personally, I think Pierre Omidyar’s blog post is epic. He doesn’t claim to have all the answers, and he’s modest enough to admit it. Social is […]Read more "Why Pierre Omidyar’s Post is Pretty Awesome"
What led me to starting this blog was an intangible feeling that I could somehow learn how to live a better life, and even crazier, help other people do that too. I define “30 Is The New 45” as an urgency to live better. We all have friends who look twice their age, look fabulous […]Read more "On building my personal brand"
You know the drill, the quicker you jump on the next big thing, the easier (and cheaper) it is to build your brand. So, you might be asking, what are the four social apps poised to overtake Twitter? App.net: Where the Media Elite Meet Cute App.net was launched as a paid subscription service in 2012, […]Read more "Four Great Social Apps"
There are similarities between where we are now with social media and where the world was during the start of the Industrial Revolution. While most revolutions are started by people who want to challenge the status quo, currently the most influential digital ‘agents of change’ are the status quo, people like Ezra Klein and Arianna […]Read more "Native Advertising, Ezra Klein and Transparency"
Yesterday, I went to a Content Marketing Conference hosted by Bloomberg. I was so unbelievably excited because Ted Rubin invited me; he’s a Marketing Celebrity. He also makes a great living helping folks market better whereas my income right now is zero; he didn’t have to invite me and he did. I was humbled by his […]Read more "Brand Innovators"
Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]Read more "Social is the Revolution"
Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]Read more "80/20 Rule applied to Social Hashtags"
Are bloggers ever not snarky? Yes, but only when they’re self-righteous academics. Today, I read a post bashing Vox and FiveThirtyEight for not being data-driven. Leave it to an over-educated man like Alberto Cairo to teach us common folk, shucks, why write when we can just read numbers? Well, Alberto it’s a pleasure to virtually meet you…but […]Read more "Sorry, Data is not News!"