Everyone in Social Media knows Vine, Twitter’s six-second video platform, is kinda a big deal yet it’s pretty evasive. First of all, figuring out what to share in only six seconds isn’t easy. The best vines are either voyeuristic as in the viewer experiences something pretty cool, or, are MTV-style glossy videos. You will […]Read more "8 Viners You Need to Follow, NOW."
Not only is Instagram the best virtual place to spy on style-makers, their new app, Hyperlapse, steps up their game even more. Why? Now, anyone can make MTV-like time lapse videos for free. This is huge. Or, in the words of Wired Magazine, “Hyperlapse, Instagam’s New App, is like a $15,000 Video Setup in Your […]Read more "Using Instagram’s New Time Lapse App"
I keep reading silly tweets about how risky content marketing sells as if risk-taking were formulaic and easy. It is not easy taking an actual risk because it means potentially losing everything. No one really wants to hear your truth…whether “you” are a brand or a person. When I think about successful content marketing, whatever […]Read more "Why Authentic Content Doesn’t Really Matter"
When I started seeing #Ferguson all over Twitter, before the two reporters were even arrested, I felt compelled to speak. Yet, I don’t live in Missouri and I blog on digital media not politics. Initially, I couldn’t see how sharing my opinion would help anyone other than possibly myself. Yet, non-traditional sources are shaping the […]Read more "Learning #Ferguson via Twitter"
“I’m in love with a girl and her name’s Miley.” Hannah Montona. Achy Breaky Heart: Season Two, Episode Nine. (2007) Miley Cyrus was destined to be a star, and so was her hit Disney show which paired risky-sounding dialog with fairly conservative content. Even if she wasn’t Billy Ray Cyrus’ daughter, Miley Cyrus could be […]Read more "Content Marketing via Hannah Montana"
I love creative risks. When eBay billionaire Pierre Omidyar blogged about letting his new journalism empire, First Look Media, take them he got flack from an overzealous blogger at PandoDaily. Personally, I think Pierre Omidyar’s blog post is epic. He doesn’t claim to have all the answers, and he’s modest enough to admit it. Social is […]Read more "Why Pierre Omidyar’s Post is Pretty Awesome"
What led me to starting this blog was an intangible feeling that I could somehow learn how to live a better life, and even crazier, help other people do that too. I define “30 Is The New 45” as an urgency to live better. We all have friends who look twice their age, look fabulous […]Read more "On building my personal brand"
You know the drill, the quicker you jump on the next big thing, the easier (and cheaper) it is to build your brand. So, you might be asking, what are the four social apps poised to overtake Twitter? App.net: Where the Media Elite Meet Cute App.net was launched as a paid subscription service in 2012, […]Read more "Four Great Social Apps"
There are similarities between where we are now with social media and where the world was during the start of the Industrial Revolution. While most revolutions are started by people who want to challenge the status quo, currently the most influential digital ‘agents of change’ are the status quo, people like Ezra Klein and Arianna […]Read more "Native Advertising, Ezra Klein and Transparency"
Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]Read more "Social is the Revolution"