Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]Read more "80/20 Rule applied to Social Hashtags"
Are bloggers ever not snarky? Yes, but only when they’re self-righteous academics. Today, I read a post bashing Vox and FiveThirtyEight for not being data-driven. Leave it to an over-educated man like Alberto Cairo to teach us common folk, shucks, why write when we can just read numbers? Well, Alberto it’s a pleasure to virtually meet you…but […]Read more "Sorry, Data is not News!"
Everyone and their mother wants to own Refinery29, a top fashion site with a minimalist aesthetic, but what intrigues me more is their controversial content marketing. I take risks in my writing, but these articles make me feel like a prude, and I can’t get enough. Titles like,” Why Vacation Sex Is So Important,” might not […]Read more "Why Refinery29’s Content Marketing works for Millennials"
I cut my marketing teeth working for one of the most influential Real Estate Developers on the planet. Don Tishman revolutionized low-income housing by consciously bringing value through design, amenities and location. Growing up in the Bronx during the Great Depression, he saw some unpleasant things, and worked very hard to help folks grow up […]Read more "Don Tishman on Marketing"