I keep reading silly tweets about how risky content marketing sells as if risk-taking were formulaic and easy. It is not easy taking an actual risk because it means potentially losing everything. No one really wants to hear your truth…whether “you” are a brand or a person. When I think about successful content marketing, whatever […]Read more "Why Authentic Content Doesn’t Really Matter"
There are similarities between where we are now with social media and where the world was during the start of the Industrial Revolution. While most revolutions are started by people who want to challenge the status quo, currently the most influential digital ‘agents of change’ are the status quo, people like Ezra Klein and Arianna […]Read more "Native Advertising, Ezra Klein and Transparency"
Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]Read more "Social is the Revolution"
Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]Read more "80/20 Rule applied to Social Hashtags"