6 Things I Learned at W3C20

The internet turned 25-years-old on October 29th 2014 and to celebrate it’s anniversary the founder of the internet, Sir Tim Berners-Lee, hosted a symposium about the Future of the Web. I attended the event as a SAHM trying to get ideas for my blog. Despite being an outsider in a male-dominated technical crowd, I felt […]

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Social is the Revolution

Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]

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80/20 Rule applied to Social Hashtags

Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]

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Sorry, Data is not News!

Are bloggers ever not snarky? Yes, but only when they’re self-righteous academics. Today, I read a post bashing Vox and FiveThirtyEight for not being data-driven. Leave it to an over-educated man like Alberto Cairo to teach us common folk, shucks, why write when we can just read numbers? Well, Alberto it’s a pleasure to virtually meet you…but […]

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