Sophia Amoruso founded a $100 million digital fashion empire before she hit 30 without any loans or a college degree. Her fascinating first book, #Girlboss, aims to explain how the Nasty Gal founder and CEO did it, and how you can become a #girlboss too. Here are four lessons I learned from reading #Girlboss. 1. […]Read more "Four Marketing Lessons from #GirlBoss"
Everyone in Social Media knows Vine, Twitter’s six-second video platform, is kinda a big deal yet it’s pretty evasive. First of all, figuring out what to share in only six seconds isn’t easy. The best vines are either voyeuristic as in the viewer experiences something pretty cool, or, are MTV-style glossy videos. You will […]Read more "8 Viners You Need to Follow, NOW."
I keep reading silly tweets about how risky content marketing sells as if risk-taking were formulaic and easy. It is not easy taking an actual risk because it means potentially losing everything. No one really wants to hear your truth…whether “you” are a brand or a person. When I think about successful content marketing, whatever […]Read more "Why Authentic Content Doesn’t Really Matter"
“I’m in love with a girl and her name’s Miley.” Hannah Montona. Achy Breaky Heart: Season Two, Episode Nine. (2007) Miley Cyrus was destined to be a star, and so was her hit Disney show which paired risky-sounding dialog with fairly conservative content. Even if she wasn’t Billy Ray Cyrus’ daughter, Miley Cyrus could be […]Read more "Content Marketing via Hannah Montana"
What led me to starting this blog was an intangible feeling that I could somehow learn how to live a better life, and even crazier, help other people do that too. I define “30 Is The New 45” as an urgency to live better. We all have friends who look twice their age, look fabulous […]Read more "On building my personal brand"
There are similarities between where we are now with social media and where the world was during the start of the Industrial Revolution. While most revolutions are started by people who want to challenge the status quo, currently the most influential digital ‘agents of change’ are the status quo, people like Ezra Klein and Arianna […]Read more "Native Advertising, Ezra Klein and Transparency"
Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]Read more "Social is the Revolution"
Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]Read more "80/20 Rule applied to Social Hashtags"
Everyone and their mother wants to own Refinery29, a top fashion site with a minimalist aesthetic, but what intrigues me more is their controversial content marketing. I take risks in my writing, but these articles make me feel like a prude, and I can’t get enough. Titles like,” Why Vacation Sex Is So Important,” might not […]Read more "Why Refinery29’s Content Marketing works for Millennials"