8 Viners You Need to Follow, NOW.

Everyone in Social Media knows Vine, Twitter’s six-second video platform, is kinda a big deal yet it’s pretty evasive. First of all, figuring out what to share in only six seconds isn’t easy. The best vines are either voyeuristic as in the viewer experiences something pretty cool, or, are MTV-style glossy videos.   You will […]

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Social is the Revolution

Social media is at a crossroads. Today, the Federal Reserve Chief, in the words of Mashable, “poured water on social media valuations,” and that’s not the worst part of social media’s problem. There are legitimate digital marketers (deemed so by Forbes) who refuse to be associated with the word social. Yes, the outlook for social […]

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80/20 Rule applied to Social Hashtags

Digital Content Strategy should be audience-based: your hashtag strategies should also vary according to your project and goal. Digiday recently posted on why companies like Chobani purposefully overuse the #hashtag on Instagram. If you are posting for a millennial brand, I advise being very liberal with hashtags unless you are targeting a subgroup within Generation Millennial like […]

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