On building my personal brand

What led me to starting this blog was an intangible feeling that I could somehow learn how to live a better life, and even crazier, help other people do that too. I define “30 Is The New 45” as an urgency to live better. We all have friends who look twice their age, look fabulous on LinkedIn yet are miserable. I started this blog because I am angry at myself for wasting part of my life trying to make other people happy without considering what I actually want out of my life. This is #30isthenew45.

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But, how do you build a feeling into a brand?

How do I market my brand without losing myself?

What is the real goal of 30 Is The New 45?

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The answers vary but the feeling lingers, which complicates my brand. What causes me stress is realizing that my narrative is part of this story. I don’t really like being a stay-at-home mom. My children bring me the most joy but I dislike the motherhood culture. I love the idea of working because people judging me shouldn’t affect my kids. Here, I always make myself smaller so other moms don’t get jealous or offended by me and, in turn, possibly tell their kids that mine are different. The reason I am talking about this is because I can’t be honest about my brand without being honest about what I feel.

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I am not going to pretend to own the answers, but I ask good questions. My brand is evolving and I hope you like it. There are going to be some controversial videos, and this is the first one.